I just want to give a big shout out to the word ‘blend.’ Coffee is a blend. I just made a blend when i took beans from two different bags and tossed it all into my grinder. That is a blend!
The word blend is powerful. It is a marketing word.
Imagine if you were paying for a ‘coffee mix’ - I would not pay top dollar for that.
Blend though, now blend sounds good.
Blend I’d pay for.
Premium blend.
It’s all in the language!!