Step-by-Step Tutorial
What This Does
Research a podcast guest’s social media presence across platforms, analyze their actual posting style, and draft LinkedIn copy that sounds like them—not like a marketing team wrote it.
The Prompts
Research phase:
Can you research the details for [Guest] across social platforms and for [Company] across socials? And what other channels they might have - email newsletters etc
Voice analysis:
Can you search thru what [Guest] posts on his own LinkedIn to see if we have precedent for how to do this?
Drafting:
Write it now more in [Guest's] voice from the transcript of the podcast and from his prior social posts
What Claude Does
- Searches LinkedIn, X, Instagram for guest + company presence
- Fetches actual post content to analyze length, tone, structure
- Identifies patterns (e.g., “he always thanks the interviewer first”)
- Pulls key quotes from podcast transcript
- Drafts post matching their actual voice
- Iterates based on feedback (length, angle, structure)
Example Results
Before (generic AI voice):
Every tech revolution has sparked the same fear: machines will take our jobs. I’ve been thinking about this differently. Here’s what we discovered inside Cognizant… [480 words, essay format]
After (matched to guest’s actual style):
AI can be the great equalizer of employment opportunities. I sat down with my friend Connor Diemand-Yauman on Is This Working?! to talk about why I believe this—and what it will take to make it real. [320 words, his actual patterns]